Why acura

Some of the main vehicles the Acura brand currently offers include:. There are a variety of reasons that Acura is not as popular of a brand as its competitors. Many people just think Acura cars are boring, plainly stating the obvious. Since there are other brands such as Lexus geared towards the same demographic with better marketing and designs, it makes it difficult for Acura to compete. Another company that suffers the same issues are the cheap Kia Stingers.

Great direction but for the 21st century, it did not capture its audience well. Contrast that experience with the cheap Corvette — they have excellent marketing with a product that customers are satisfied and looking forward to. The issue of Acura competing with other brands is actually another one of the main reasons that the luxury vehicle brand is not popular. For instance, Lexus is considered the main competitor for Acura, as it serves the same luxury branding purposes within the Toyota company as Acura does for Honda.

In most cases, though, Lexus is considered to be a more desirable car to buy than Acura. With both Toyota and Honda as companies have an excellent track record for safety and quality, Lexus often wins out over Acura for a few different reasons, including:. Because Lexus vehicles are more reliable and have a better fuel economy, they are less expensive to maintain over time. The wider range of vehicles offered means that the average consumer is more likely to find the exact type of vehicle that they were looking for.

It seems that one of the most prominent reasons why Acura is not popular is due to the variety of choices that other brands like Lexus offers. In addition to that, the various cars offered by Acura are virtually indistinguishable from each other in the view of the average consumer.

While Acura makes cars that are very different from each other, all the way from a compact sports sedan to a supercar, the names of all of the vehicles have the same bland naming structure. Simply put, companies with a wider range of vehicles and more customizable choices are more likely to appeal to a wider range of buyers. While Acura branded cars do offer some advanced safety features, like the AcuraWatch driver assistance system, other brands like Lexus and Infiniti have extremely similar features in their vehicles.

The Acura story begins with Honda. Honda built a strong reputation in the US as a fuel efficient, low maintenance, economy car. Honda vehicles were reliable and gained a loyal following.

However, Honda recognized a gap in the market. People who loved their Japanese cars had no next step when they looked for a larger car with more advanced features. Back in Japan, Honda was developing an upmarket model called the HX. They knew introducing a larger luxury model would be a challenge under the Honda brand name so they proposed building an entirely new brand dedicated to the luxury car market.

With less than four years, they needed to shatter existing perceptions. In addition to a new identity, the plan called for new dealerships, service and parts divisions, and a distinctive premium sales and customer service experience. One more thing: Channel II needed a second car. Honda developed a smaller sport coupe that would be priced below the HX, but keep the high end sensibility.

The HX became the Legend luxury sedan, and the second car was named the Integra. In early , Honda publicly announced they were entering the luxury market. Industry experts and the media were skeptical. Honda partnered with Ketchum Advertising in San Francisco to help position the new brand and hired NameLab to come up with a quality name. Ira Bachrach , an advanced linguistics scholar, and his firm NameLab, strictly develop product and company names. They utilize a very logical and proprietary system of constructional linguistics using morphemes.

A morpheme is the smallest meaningful unit of a language. Every word consists of one or more morphemes and have the familiarity and meanings of known words, which makes them a strong building block.

Names built from morphemes have the ability to communicate a complex idea across cultures in just a few syllables.