Its fame spread throughout the Southeast, and the demand for the tasty beverage was high. In a reporter from the Atlanta Journal approached the creator of French Wine Coca and asked him for a detailed analysis of the new drink. It is the most excellent of all tonics, assisting digestion, imparting energy to the organs of respiration, and strengthening the muscular and nervous systems. In the city of Atlanta introduced prohibition , which, among other things, forbade the sale of wine.
Pemberton decided to make another version of his popular drink. Henceforth, he would call Coca-Cola the ideal temperance drink, both on the label and in advertising. Realizing that he needed financial backing to market this nonalcoholic version of French Wine Coca on a large scale, Pemberton formed a company for that purpose.
He put his son Charles in charge of manufacturing Coca-Cola, and after prohibition ended in , he again produced French Wine Coca. He announced that he would retire from active practice, sell his drugstores in Atlanta and elsewhere in the state, and devote all his time to promoting his beverages.
He was to receive a royalty of five cents for each gallon of Coca-Cola sold. In March , after being in business for eight months as a copartner, he filed the petition for incorporation of the first Coca-Cola Company in the Fulton County Superior Court. Five months later, on August 16, , he died at his home in Atlanta.
On that day, not one drop of Coca-Cola was dispensed in the entire city. At sunup the following day, a special train carried his body to Columbus, where a large group of friends, relatives, and admirers laid him to rest. King, Monroe. King, M. John Stith Pemberton. In New Georgia Encyclopedia. Coca-Cola drinks have appeared in a variety of bottle shapes and sizes over the years, settling finally into its distinctive "hobbleskirt" bottle in A local prohibition law was enacted in , so Pemberton was forced to remove the alcoholic element and his formula thus became Coca-Cola, according to Dominic Streatfeild, who authored Cocaine: An Unauthorized Biography.
Robinson, who suggested that the logo should employ 2 Cs in Coca-Cola instead of using Coca-Kola, for the kola nut extraction used in the formula. Just before his death in , Pemberton sold his remaining interest to a businessman named Asa Candler. Pemberton wanted his son to profit from the business, but Charley Pemberton turned out to be trouble. Hoping his product could be passed down to his family, Pemberton sought to have his son Charley keep some ownership of the company.
Their only child, Charles Ney Pemberton, was born in Ranked on the list of most popular Entrepreneur. Also ranked in the elit list of famous celebrity born in United States. John Pemberton celebrates birthday on July 8 of every year.
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