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Low cost portfolios. Share or comment on this article: More House of Fraser store closures on the cards owner warns e-mail. Toggle Search. Aviva to hand shareholders a bonus dividend following BAE snaps up US software group that uses virtual reality High Street sales help WH Smith to overcome losses from New Indian owners of iconic British motorcycle brand The two sides could not agree on a price, however, and the deal fell through.
In , the company started the construction of a new store in London, to open on King William Street and to feature some 55, square feet of selling space. In that year, also, the company extended its Linea line of clothing fashions to include home furnishings, under the Linea Home name.
The company launched the House of Fraser line of women's clothing, and a range of men's clothing, called The Collection. In addition, in House of Fraser discovered "Customer Relationship Management" and began to put into place a new program, including the rollout of a so-called "loyalty card" to attract and retain shoppers. The new stores were expected to open by By the beginning of , however, the company already had added two new store sites to its list, at Croydon and Maidstone, and other negotiations were underway to develop three to four new store sites.
Despite the company's new commitment to organic growth--and despite its failure to acquire Allders--it had not ruled out other acquisitions. We are about as small as you can be [to operate efficiently] and there are lots of smaller players out there who cannot afford the investment in a systems and supply chain that we've put in over the last five years. There would be significant costs you could take out. We could support another 20 or 30 stores. The company also continued its program of revamping its existing store park.
In the years since its second public listing the company had succeeded in whipping itself back into fighting shape and planned to earn its self-proclaimed title as the United Kingdom's leading retailer of designer brands.
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Other articles you might like:. Animal rights protesters campaigning outside the Sports Direct shareholder meeting. View comments. Related Topics. Published 27 November Site powered by Webvision Cloud. Skip to main content Skip to navigation. House of Fraser. More on House of Fraser.
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