Your website is built on outdated technology. Perhaps your website is still built in flash which is difficult for search engines to read and difficult to access on mobile devices, or maybe your website is running on plugins that have not been updated in years. Updating your website with the latest technology and plugins will help your website to perform better and be more efficient, providing a better user experience for your visitors. You want greater control over updating your website.
You want to improve your website lead generation. A new design that is streamlined with the right calls to action allows you to better optimize your website for lead generation. Implementing calls to action across each website page, including on your blog, so that you are taking greater advantage of every opportunity to convert visitors into leads will significantly contribute to your bottom line.
Improve your website security. Perhaps one of the greatest concerns of our time is cyber security, and small businesses and entrepreneurs are just as susceptible to website hacking and viruses as larger businesses. I hope you find these 12 reasons to redesign your website useful. Great marketing means continual improvement in order to increase sales, maximize your return on investment and lower your cost per acquisition. Get the SEO Checklist.
If that works…. We collected a lot of data on the questions people had, how they were going through the site, where their anxieties were, what were their motivations. This resulted in a lot of insight: for example, [we learned that] on the product page the benefits need to pop out and speak to mitigating customer anxieties. But we didn't just do the redesign and then launch it. You do not want to break any of them. So take the most impactful idea that came out of your research, test it, implement if needed, and move on to the next one.
Those are the ones to get started from. Customer preferences are always changing, and so are browser technologies, design practices, and accessibility standards. Plus, things that worked at the time of the redesign might no longer work 12 months down the line. For example, compare heat maps of your older website pages vs. For example, if you have an in-house copywriter, they can write the content for your new site. Performing redesign research will help you identify how many pages you need to redesign, and how.
Because customer preferences, browser technologies, and accessibility standards are always evolving, there is no specific timeframe for how often you should redesign your website. Continual analysis of your current website and your business goals will help you identify new opportunities to optimize conversion rates CRO and user experience UX through a website redesign.
A poor website redesign can have negative consequences on your SEO, while a well-thought-out redesign can have minimal effects on your SEO. A poor redesign will result in a poor user experience, increasing your bounce rate. Depending on the scope of your project, a website redesign can take months to complete.
For every redesign, you will need to:. Gather quantitative and qualitative data to help support your goals with website analytics and user behavior data. Audit your current website to understand what helps or prevents visitors from taking action.
Revisit your business goals, re-test, and re-evaluate to stay up-to-date with changing customer behavior, design practices, accessibility standards, and browser technologies. Use Hotjar to gather data and insights into the customer journey so you can make the right changes at the right time for your visitors. Sign in. Try it free. Let me know in the comments below! Free Website Course. Free Course: Transform your website into your best salesperson and set up for inbound marketing success!
Start Course. Website Design. They include: Thoroughly researching and defining your buyer personas. Understanding their goals and behaviors. You Have Outdated Third-Party Tools on Your Site Most websites today feature third-party tools that give us the ability to add new functionality to our sites very common on WordPress site. Are they slowing down your site speed? Are there new-and-improved versions available? You Want to Convert More Leads Perhaps the appearance of your website is fine, but your website is still not converting prospects into leads or customers.
Conclusion A well-designed website is one of the most effective marketing tools you have at your disposal. Transform your website into your best salesperson and set up for inbound marketing success! Topics: Website Design. User Experience Design. Published on March 29, Don't forget to share this post:. Recent Articles. By Ramona Sukhraj on October 21, 6 min read. Be strategic and whenever a new industry trend emerges, ask yourself these two questions:. Moreover, they should have a direct path back to where they just were, once were, or started their journey.
Does your site enable this? After all, making sure that your website is optimized for search engines is the only way to rank high on Google and reap the rewards of long-term organic traffic. With a fresh redesign, your site will start to climb up the rankings and quickly grow your organic traffic. Conversions are probably the single most important KPI to track on your website.
Poor conversion rate can be a result of unclear CTAs calls-to-action , confusing sign-up forms, complicated navigation, lack of features, poor information flow, too many distractions, etc. Another common reason why you may need a redesign is because your business goals, and in turn your site purpose have changed. Amidst the pandemic, more and more businesses have moved their operations online, and that likely means your website has different goals than it did just six months ago.
On the other hand, you may now be focused on lead generation whereas your previous goal was driving sales. If the templates or themes are too restrictive for your new website goals, you should explore a redesign that allows for more customizations.
If you want to expand the functionality of your site or add new features, you may need to redesign or redevelop your website. Unfortunately, trying to squeeze such major developments into and around your existing site infrastructure is probably only going to cause problems. Your existing website and structure were not built for these features and you may just end with a hot mess that performs poorly.
A brand update is another compelling and obvious reason to start looking into a website redesign. Be instantly recognizable by staying consistent across all your marketing channels and customer touchpoints including your website.
Your website is the one place where users know that every decision is up to you. So, it should reflect your brand consistently. You should do a thorough assessment of your current website and performance and then decide on your next move based on real data. Run the following are seven major assessments to determine if your site is ready for a complete redesign. That means a higher bounce rate and less time spent on your pages, resulting in both a ding to your Google rankings and a loss of conversions.
Both will provide a website speed score and tell you just how many seconds it takes for your website to load. Each tool will provide insights into what elements of a page are causing slow loading times as well as suggestions on how to fix the issues. Another tool you should use to assess if you need a website redesign is Google Search Console.
Google Search Console is actually a multi-faceted tool that you can use to assess your rankings, view indexing and coverage issues and identify other issues that may be causing SEO problems. It shows your performance across three major Google ranking factors that directly impact your business visibility in the search results.
Since Google is the biggest search engine in the world, you should definitely be using these insights to your advantage. Google Analytics is another one of those tools you should use to help evaluate your website and its potential need for a redesign. One of the first metrics you should look at in your Google Analytics dashboard is your bounce rate.
Moreover, combine your bounce rate analysis with the average number of pages visited per session and the average time on site, which helps you understand how long people stay on your website and each page. These reports are probably the most important as they show if your website visits result in leads or sales.
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